There is no denying that Filipinas are strong and beautiful women—but what does it really take to become one?
Filipinas live in a tiis-ganda culture where they go through lengths of unimaginable pain to look beautiful. Any sign of imperfection is tucked away, concealed. A scar is covered with makeup, a struggle is hidden with a smile when it should be embraced as a mark of triumph.
As a brand that has always worked to make women feel confident about their own version of beauty, Pantene Philippines started the #StrongerNow movement, recognizing that scars are not meant to be hidden—that they are to be worn with pride, especially that they are signs that a woman is braver, more beautiful, and stronger now because of the struggles she overcame. This campaign aims to inspire Filipinas to celebrate every scar, every sweat, every struggle that made them the kind of strong they are now.
#StrongerNow is a collection of stories of struggles and triumphs of Filipinas in all walks of life—from the celebrities we have grown to love to the everyday women we see on our daily commute. It tells stories of real Filipinas whose strength and resilience further let their inner beauty shine. With this campaign, Pantene Philippines also launches the new Pantene Pro-Vitamin series, which features the first-ever vitamin shampoo. It is the answer to the problem of hair breakage due to washing daily. The Pantene Pro-Vitamin series strengthens hair against breakage with every wash, much like the women it supports—stronger with every damage.
Anne Curtis-Smith and Gabbi Garcia, together with Pantene Philippines’ brand ambassadors, Anna Cay, Alodia Gosiengfiao, Chi and Gabs Gibbs, Dennise Lazaro, Jasmine Curtis-Smith, Joyce Pring, and Say Tioco, are at the forefront of the #StrongerNow movement. They are joined by Kevin Balot, the first Filipina transgender who competed and won Ms. International Queen 2012 and Stacy and Danah Gutierrez of Plump.ph who have been advocating for body positivity for almost a decade now. Each of them has had her own moment of struggle that made her the strong woman that she is and continues to be every day.
We have seen Anne Curtis-Smith grow from a TV sweetheart to a daring movie star with the roles she has taken over the years—she has showcased her excellent entertaining skills through her sold-out concerts, too. What is not familiar to us, however, is the road she paved to break into the showbiz industry. There have been times before she skyrocketed to stardom, when she would struggle to lock in a project, making it seem like leaving Australia was not such a good idea after all. Still, Anne continued to clock in hours and fight for what she was passionate about—performing. “It was a slow climb to achieve my dream, but with patience and willingness to learn and speak Tagalog fluently, networks, directors, and producers took notice that I was improving in my craft. From then on, I have never stopped working, and now… I am ANNEstoppable”
Gabbi Garcia is another woman the country has fallen in love with, especially for breaking through beauty standards with her morena skin that she now wears so proudly, encouraging more Filipinas to do the same. But all this confidence she has now actually started from a deep sense of insecurity, having to get through criticisms for being too “regular-looking.” She would receive negative comments so often because she did not fit people’s idea of what an actress should be. Gabbi shares, “I was so insecure with all the other girls, but I tried to hide that. Although it eventually came to a point where I started to question my worth. Am I worth other people’s time and attention?” She let go of her doubts as she learned to find strength in herself and in others, working towards inspiring the people that look up to her that regardless of your looks and what others think, it is important to stay true to yourself.
Pantene Philippines’ all-star lineup of brand ambassadors also share the stories that made them stronger now.
Anna Cay, vlogger then app owner now
Alodia Gosiengfiao, hobbyist then gaming idol now
Chi Gibbs, apprentice then self-made boss now
Gabs Gibbs, multi-media student then multi-faceted artist now
Dennise Lazaro, beginner then national athlete now
Jasmine Curtis-Smith, new comer then award-winning now
Joyce Pring, student VJ then certified host now
Say Tioco, self-doubting then confident now
Kevin Balot, unwelcome then celebrated now
Danah and Stacey Gutierrez, insecure then self-loving now
The stories of struggles and success of Anne and Gabbi, as well as of every Filipina out there, run parallel to the benefit that Pantene Pro-Vitamin shampoo and 3 Minute Miracle conditioner give to women. You are stronger after every struggle, just like how your hair is made stronger with every wash.
The new Pantene Pro-Vitamin shampoo and 3 Minute Miracle conditioner are designed to put in more nutrients with every wash, strengthening hair with resilience to take on daily hair stress. Through the patented Gel Network Technology, your hair is replenished with essential nutrients—anti-oxidants, emollients, and Pro-Vitamins—by melting lipids into the fibers.
With the first-ever Pro-Vitamin shampoo by Pantene, you get miraculous results that make your hair noticeably stronger and smoother with every wash. It gives better lather with its ultra-fine lather technology with small bubbles, which means that you are able to reach deeper spots when you shampoo your hair. You can also experience magical detangling through its water-activated cushion, which provides a clean veil of protection that enables smooth detangling and less hair breakage—no more tangles and hair fall while in the shower! Lastly, it strengthens your hair for you to have less hair fall. It carries fatty alcohol that penetrates into hair strands, nourishing your hair with lipids that improve suppleness and makes it more manageable.
The new Pantene Pro-Vitamin shampoo and 3 Minute Miracle comes in the following variants: Hair Fall Control, Total Damage Care, Silky Smooth Care, and Color Protect. Each 170ml Pro-Vitamin shampoo retails for PHP109 and 150ml 3 Minute Miracle for PHP149.
Purchase the new Pantene Pro-Vitamin shampoo and 3 Minute Miracle conditioner on Lazada and save up to PHP332.
Exclusive discounts and bundle sets are now available on lazada.com.ph/pantene-official-store.