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Palmolive, the country’s #1 personal care brand**, unveils a new range of hair care products created for women who aspire to take control of their life and their hair. In a grand event held at Shangri-La the Fort, media partners and guests celebrated the formal launch of Palmolive EXPERTIQUETM in the Philippines and welcomed its brand ambassador, the 1st Filipina winner of Asia’s Next Top Model Maureen Wroblewitz.

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Filipino-German model and Asia’s Next Top Model Cycle 5 winner, Maureen Wroblewitz calls for women to take pride in who they are as confident, goal-driven individuals and own it with the all-new Palmolive ExpertiqueTM.

Women encounter different hair problems and most of them require professional care, so they would often go to salon to get expert results. However, the bigger challenge is how to maintain their salon-beautiful hair until their next salon visit. Emily Fong Mitchell, Marketing Director for Colgate-Palmolive Philippines underlines, “New Palmolive EXPERTIQUETM is a full hair care regimen inspired by and crafted with experts to deliver salon-beautiful hair from the comfort of one’s home. It offers a complete range of hair solutions for those struggling with dull, damaged, and frizz-prone or flyaway hair.”

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Emily Fong Mitchell, Marketing Director of Colgate-Palmolive Philippines, Inc., introduced the all-new Palmolive ExpertiqueTM premium hair care range which includes three shampoo and conditioner variants (Revitaliste, Smoothique and Resiliente), and hair treaments (Intensive Hair Mask, Beautifying Hair Oil and Anti-Frizz Serum) for salon-beautiful hair everyday.

Palmolive EXPERTIQUETM puts to fore their latest in hair care technology. The products in this new line that are infused with activated Kera-Ceramide Serum (KCS), contain technology that offers the powerful combination of Keratin and Ceramides, nourishing hair from the inside out.

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“Palmolive ExpertiqueTM’s formula is infused with Kera-Ceramide Serum (KCS) and specialized ingredients including Arginine, Biotin, Hyaluronic, and Rare Oil Complex to create a unique, high-performance solution for specific hair needs,” shared Colgate-Palmolive Philippines, Inc.’s Personal Care Consumer Innovation Center Director, Nymia Raagas.

“Its formula with the two-fold efficacy of the KCS technology differentiates Palmolive EXPERTIQUETM from other hair care brands. Keratin deposits protein back into the hair for added strength, smoothness, and protection. Ceramides, on the other hand, help restore proper balance within the hair, and provide a protective barrier that shields hair from damage,” Nymia Raagas, Personal Care Consumer Innovation Center Director for Colgate-Palmolive Philippines explains.

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Arvind Sachdev, President and General Manager of Colgate-Palmolive Philippines, Inc.,  informed guests that the Philippines is the first market to launch Palmolive ExpertiqueTM in the world.

The new Palmolive EXPERTIQUETM product line consists of three variants of shampoo and conditioner: REVITALISTE which is infused with activated KCS, Biotin and Hyaluronic for normal to dry hair to enhance hair vitality and natural movement; SMOOTHIQUE with activated KCS and Rare Oil Complex for frizzy, flyaway hair to align, tame, and add control to hair strands; and RESILIENTE, which has activated KCS and Arginine for damaged or over-treated hair to reconstruct and fortify hair against damage.

Complementing the shampoo and conditioner to complete the regimen are three hair treatments: the Intensive Hair Mask that hydrates and helps restore strength and elasticity of dry, damaged hair; the Beautifying Hair Oil which provides intense nutrition for enhanced shine and silkiness of hair; and the Anti-Frizz Serum that protects hair against frizz and fly aways.

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(From L-R) Brand Manager for Palmolive Hair Care, Pauleen Cabuslay, Associate Marketing Director for Personal Care, Edmond Santos; Marketing Director of Colgate-Palmolive Philippines, Inc., Emily Fong Mitchell; top model and Palmolive ExpertiqueTM endorser, Maureen Wroblewitz; President and General Manager of Colgate-Palmolive Philippines, Inc., Arvind Sachdev; Personal Care Consumer Innovation Center Director, Nymia Raagas; and Senior Brand Manager for Personal Care, Paula Ceña

Palmolive EXPERTIQUETM makes it possible for Filipino women to step out of their homes with salon-beautiful on a daily basis, giving them that added boost of confidence and making them more empowered to take charge of their goals, their achievements, and their beauty. Brand endorser and top model Maureen Wroblewitz shares, “Just like the majority of women out there, I too desire to have salon-beautiful hair everyday, and not just when I’m coming from a shoot or a runway show. With Palmolive EXPERTIQUETM, I am my own hair expert. I am able to take charge of not only my beauty, but my everyday too. With Palmolive EXPERTIQUETM, I can OWN IT.”

The new Palmolive EXPERTIQUETM premium hair care range is available in all leading supermarkets nationwide. For more information, please visit


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